Viral and Seeding

If someone you know tells you something is good, you're likely to value their recommendation far more than the words of a slick TV ad or a celebrity you don't know. Viral and Seeding works on the same principle: get the key influencers and then they'll communicate you brand or proposition to the populace at large. It's no wonder the big advertising agencies are starting to get very scared!

For certain types of brand in certain niches (in particular 18-24) peer recommendation is where you want to be, and Viral and seeding are ways you can achieve it.

Sony Blu-ray

MTV: Living on the Edge MySpace

Virgin Media / Sony Ericsson "Me at V Festival 2008"

World's Biggest Mexican Wave

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