The Mitsubishi Motors Badminton Horse Trials Badminton is the pre-eminent event that every rider would love to win. It attracts crowds of up to 250,000, the largest for any paid-entry sport event in the UK.

The Mitsubishi Motors Badminton Horse Trials Badminton is the pre-eminent event that every rider would love to win. It attracts crowds of up to 250,000, the largest for any paid-entry sport event in the UK.

Online video coverage of the entire 2008 event was sponsored by Horseworld, a new equestrian sport and entertainment company dedicated to bringing the best equestrian action to fans throughout the world. Acknowledgement created the platform to display live and recorded video clips for each rider/horse combination, integrating footage and feeds from project partners
Film38.com and Jalipo.com.

To help Horseworld spread the word, we produced a support microsite with handy embed codes and banner ads for equestrian site webmasters to publicise the offering to their own users.

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